Certified Armagnac Enthusiast™

What’s Covered

Region, History & Culture

Step into Gascony – a region steeped in tradition, pride, and craftsmanship. Discover the roots of Armagnac, France’s oldest spirit, and its deep cultural significance to the people who make it. Learn why this rustic, powerful brandy remains one of France’s best-kept secrets.

Tasting Basics

All sessions are held live via Zoom, designed to be interactive and engaging.

• Recommended service temperature & glassware

• Tasting technique: A step-by-step guide to nosing, sipping, and savouring – including hand gestures, pacing, and why each step matters

• Recognising classic aromatic profiles across age categories

• Understanding flavour balance by style and classification

The Product

• Terroirs: Explore the three key sub-regions – Bas-Armagnac, Ténarèze, and Haut-Armagnac – and how climate and soil shape the spirit

• Vineyards: Meet the key grape varieties (Ugni Blanc, Baco, Folle Blanche, Colombard) and their role in production

• Vinification: A simplified breakdown of the wine made for distillation

• Distillation: Learn about the traditional continuous Armagnac Alambic still, and what makes it unique

• Ageing: Dive into the classifications – Blanche, VS, VSOP, XO, Hors d’Âge & Vintage – with an overview of wood influence and cellar ageing

Consumption

• Storage: Best practices and what to avoid to protect your spirit

• Occasions for enjoying Armagnac:

  • As an aperitif

  • Paired with food

  • As a digestif

  • With dessert or cheese

Armagnac vs. Other Spirits

• Compare Armagnac with Cognac, Brandy, and other major spirits

• Understand the base ingredients, production methods, and craft traditions

• Discover what makes Armagnac bold, diverse, and proudly Gascon

Tasting Samples

You’ll receive seven curated Armagnac samples shipped to your door (Ireland & UK only), showcasing:

• Young and vibrant VS

• Rich, complex XO and Hors d’Âge

• Elegant Vintage (millésimé) Bottlings

• Terroir comparison across sub-regions

Each dram is a history lesson in a glass. Expect fireworks.

Who Should Attend?

• Curious drinkers wanting a guided, relaxed introduction to France’s oldest spirit

• Wine lovers exploring the world of aged spirits

• Hospitality professionals seeking confidence to recommend Armagnac

• Spirits enthusiasts passionate about regional identity, heritage and craft

• Anyone who’s heard of Cognac – but never met its bolder, earthier cousin

No prior knowledge required. Perfect as a foundation before progressing to professional qualifications.

Assessment

• 30-question multiple-choice exam

• Pass mark: 70%

• Duration: 45 minutes
  (You’ve got this – especially after 7 sips of inspiration.)

Certification

Upon passing, receive your
Certified Armagnac Enthusiast™ credential
Endorsed by BNIA (Bureau National Interprofessionnel de l’Armagnac)
Recognised internationally via CPD UK

This is the real Gascon deal.

Course Fee

• Online Zoom Class (including tasting kit): €150

What’s Next?

Continue your journey with the next level:
Certified Armagnac Specialist™